MarketScout is an online marketplace for pre-vetted leads. It is a B2B tool that helps companies find new customers or partners by helping them get in front of the right people at the right time. It is similar to how LinkedIn works but with a niche focus on the business-to-business space. The general process involves setting up an account, then uploading information about your target market such as their industry, location, and contact details. From there, you will be able to schedule campaigns along with targeting your audience based on specific criteria.

What does MarketScout do?

Marketscout is an online lead generation marketplace that connects buyers and sellers of B2B leads. It helps marketers find qualified leads for their sales teams by sharing information about their ideal prospects.

How does MarketScfit work?

With MarketScout, you will post an ad that people can respond to. When someone clicks on your ad, they will go to the company’s website.  Once someone replies to your ad, you will be able to view their information and respond accordingly. MarketScout will collect all the information about the lead so that you can follow up on it accordingly.

How much does MarketScout cost?

MarketScout has lots of useful features and services, but free is free and its paid plans are more than reasonable. With a free account, users can post ads, schedule them, and get response data from up to 5 leads per month. In return, users are only able to view other users’ information, not respond to them. If you want to start sending emails to your database and get an account with advanced features, you can sign up for a basic plan. The most expensive plan is $150 per month and comes with access to every feature and service.

Pros of using MarketScout

– Targeted Email Marketing – MarketScout emails your leads once they have been approved, which avoids the problem of unwanted email because of your list. – Live Chat – If someone replies to your ad and you want to set up a call or a meeting, you can use MarketScout’s live chat feature. – Pre-vetted Leads – With MarketScout, you can choose to target people who have previously shown interest in your product. This can help reduce the number of cold calls you get and make your sales process more efficient. – Easy to Use – MarketScout is easy to learn and use for both salespeople and marketers. – Integration – You can integrate MarketScout with Salesforce, Slack, and many other tools that allow you to manage your sales team.

Cons of using MarketScout

– Less Traffic – With MarketScout, you will only be able to target leads within your niche who have shown interest in your products before. This may limit your potential audience. – Same Page View – MarketScout is better at getting you leads than converting them into customers. You will need to follow up with leads before they buy your product. – Limited Data – MarketScout limits the amount of data you can see within their system, which means that you won’t know the full details about everyone in your target market. – Audience Size – Since MarketScout only lets you target leads who are interested in your products, you will only be able to reach a limited number of people.

Final words

Marketscout is an amazing tool for finding new customers and partners. It’s similar to LinkedIn, but with a niche focus on the business-to-business space. The general process involves setting up an account, then uploading information about your target market such as their industry, location, and contact details. Once you’ve done this, you can schedule campaigns along with targeting your audience based on specific criteria. This article will give you a quick overview of how MarketScout works so that you are better prepared if you decide to start using it for your business.