Setting up a new business? It can be hard to stand out amongst your competitors, so these are some great tips to get found online.
Whatever your business plans, you need to spend some time optimizing online traffic. These are all tips you can do in half an hour a day.
So, what are the best tips to get your website found online?
- Focus on organic social media
One of the easiest ways to generate traffic to your new site is to focus on social media. Building a following takes time, but you can do it by making time to post and engage with followers every day. Yes, you need to engage daily to really build up visibility. What you can do to save time is use scheduling tools like Hootsuite, which does offer a free option. There are many benefits to using social media and with so many people using it every day, you can really tap into this resource.
- Pay per click ads
If you need the traffic to your site fast, you can always use pay-per-click ads. Google Ads is probably the best way to get lots of traffic fast. But it can quickly get expensive. Consider focusing on low-competition keywords with a high chance of a conversion. For example, if you have a website selling marketing services, don’t bid on the term ‘marketing services’ (too general). Instead, bid on terms like ‘increase website traffic’ or ‘improve my search results. These are people searching for a specific solution to a problem, not general window shopping.
- Blogging and content
You might already know that blogging is a great way to get your website found online. How does this work? Lots of content shows that you are offering your audience useful guides – and this is the key factor here. Don’t just make content for the sake of it. Try to create useful and informative blogs that genuinely help people – not just repurposed content.
- Sponsorship and influencers
Have you ever considered sponsoring someone, or something? Don’t worry, it’s not as expensive as you might think. You don’t have to sponsor a local football team, or a Formula One racing driver – these are for the big money guys. But partnering with a popular YouTuber, podcaster or TikTok/Instagram influencer can be a good way to build your visibility and get more website traffic. Or, sponsor a local event in your hometown – for example a festival, corporate event, or local initiative. Reach out to your favorite influencer, or keep an eye out for opportunities both online and in the real world.
- Hire a professional
Getting your website found online can take time – and so this is why it is often a good idea to hire a professional. A content marketer or agency can be a great way to really improve your rankings and save you lots of time. And although spending money might be tricky at first, it can really be a good return on investment to hire a digital marketing expert.