So you want to take your own pictures of your products to sell on Amazon? So, that’s not a terrible idea.
Product photography for Amazon is something that can either help you move up or put you out of the running.
I’m sure you already know how important photos are for selling online, especially on Amazon, so I won’t say much more about it.
At the same time, I expect you to know what kinds of pictures you need to take great photos.
Learn about these 8 mistakes that every photographer makes when taking pictures of products for Amazon. You should try to avoid them.
Taking The Same Shots Over And Over
As a seller, you should remember that buyers won’t be able to touch or handle your product. If the product is not “well defined,” they would definitely not buy it. To make sure they don’t have any more questions or doubts, you should take photos from all the angles you think will make an impact.
You know more about your product than anyone else. Before you think about the buyer’s point of view, you should think about what angles will show amazon 3d product rendering better and increase the likelihood of a sale.
As important as it is to take pictures from the side, back, and bottom, you should also take close-up pictures because people like to see the product’s textures and small details.
Here’s how to show a closeup shot of your product on Amazon.
Adding Too Many Colorful Backgrounds To The Product
Amazon has a rule that the main picture of your product has to be on a white background. Everyone knows it!
But that doesn’t mean you’ll keep the rest of the images on colorful backgrounds. Even though I don’t like colorful backgrounds in product photos, you should use one if it goes well with the product.
In short, the background should say something about your product and make it look better at the same time. If it doesn’t, it will lose its power. The picture below is a great example of how colors that go well with the product can be used together.
All of it depends on what you like and what works best for your product. Getting these kinds of shots will take a little more work, but it will be worth it.
Using Tacky Pictures
Don’t forget that the things you think are small are the ones that matter the most. Using weird fonts, bad graphics, and loud colors will give a bad impression of your brand and hurt your conversions in the long run.
Remember that, even little things matter!
If your product pictures have bad graphics, you’ll do worse than if you were in Area 51.
This kind of picture doesn’t belong on Amazon. It will make your brand look fake and unreliable, and you will lose potential clicks and sales as a result.
If you know the basics of photography and design, you would know that the font, typography, and colors have a big effect on the images.
This picture is a great example of the worst picture.
It’s like trying to sell an idea without getting the customer interested. In the world of eCommerce, this method no longer works.
Too Much Visual Noise
Don’t you understand the word “visual noise”? But what if I told you that it’s the biggest mistake sellers make when they take pictures of their products?
Even if you don’t believe it, too much visual noise can hurt your photography.
Most of the time, this is caused by cameras that aren’t professional, photographers who aren’t trained, and bad lighting, all of which are a recipe for disaster. This is a good example of too much visual noise.
When a person who isn’t a professional photographer or well-trained does a zoom shot, it makes noise that hurts both the picture and you.
This is mostly because of the high ISO. ISO is a feature of the camera that lets it take clear pictures based on how bright the area is.
Not Putting The Product In The Right Place
It’s all about making people want the product by making it look as real as possible. For example, if you’re selling napkins, you should shoot it with a bunch of flowers or dishes. Or, if you’re selling something that people wear, a model wearing it is a great idea.
When you stage your product well, your customer will be able to see how it will look on them. This gives your product more context and relevance.
Since buyers aren’t good at imagining and, as I said, they can’t touch the amazon 3d product rendering, you should focus on capturing it in a way that gives them a clear idea of what to expect.
But keep in mind that whatever you add to the shot should be completely relevant. If it isn’t, the customer’s attention will be taken away from the pain product.
Taking Pictures Without A Tripod
So, this is what product photography is all about. You need pictures that don’t move, so you need a tripod.
A tripod gives you a steady way to hold the camera and makes it easy to change the angle. Since you don’t have to use your hands, you can move the product to different angles.
Putting Off The Need To Retouch Your Photos
As a photographer, your main goal should always be to take pictures that are as clean and clear as possible. Retouching is always necessary, especially if you take a lot of pictures. You have to make sure that amazon 3d product rendering doesn’t have any wrinkles or dust on it, because that would be a negative point.
This is mostly done when you are editing the photos and taking out the things that don’t belong.
Not Telling The Story Of The Brand
Here is where the magic wand needs to be used.
A brand’s images do say a lot about it. You may have heard that “they are your first impression,” which is completely true. If you want your shots to tell a brand story, you need to start focusing on emotions more than on what’s necessary, because that’s what sells.
Emotions are a great way to win customers’ trust and keep them coming back. When you’re in a tough market where thousands of brands are all trying to win you over, you need to come up with the best images that describe your brand better than anyone else.
At AMZ One Step, we make images that can set you apart from your competitors and help you stand out in the most competitive niches. We’re sure that our track record will be enough to convince you.
Customers always imagine themselves using an item, and they don’t like seeing the same style of images over and over again. The lesson is that you need to come up with something unique that perfectly defines your product and your brand.